Real systems with real numbers. Our own product, Total Football Studio, shows every piece working together in production. Our client work shows the same skills applied to quoting, documents, travel, sales and operations.
A software product and iPhone app we built and run ourselves, from the code to the marketing, grown entirely through organic content. Eight systems working together, each with its own case study.
An AI sourcing and profit engine that scans marketplaces, filters undervalued inventory, and surfaces profitable cars before competitors get there.
An async document-intelligence pipeline that reads, classifies, and extracts data from incoming legal mail for an EU261 flight-compensation firm, then writes structured results back to the CRM — with a safe manual-review fallback for anything uncertain.
A conversational travel-planning agent on Telegram and WhatsApp that turns a natural chat into a polished itinerary package.
An AI quotation system that reads project specs, matches equipment from supplier catalogs, and produces review-ready quotes in minutes.
An AI-driven operations stack handling support, email marketing, social publishing, receipts, and SEO updates for a growing wellness brand.
An in-house quantitative engine that builds a full probability distribution over a match, prices every derived market from that one coherent model, anchors to margin-free market consensus, and surfaces only positive expected-value selections, validated by calibration and closing-line value rather than short-term results.
A full software product built from an empty folder: a web app where football coaches draw and animate tactics, a native iPhone and iPad app on the App Store, team accounts, live sessions and paid plans. Hundreds of users signed up in its first couple of weeks.
A video system where every frame is made by code, not edited by hand. It turned a football channel with flat results into 30M+ views in the last three months and 80K+ followers across Facebook, Instagram, TikTok and YouTube, all from organic content.
Viewers comment one word under a video and get a private message with the link within seconds, on Instagram and Facebook. Built on Meta's own API with no ManyChat subscription, it has answered hundreds of comments automatically.
Every email a product sends, built and owned end to end: sign-up and login emails, a welcome series, team invites, a free-gift email and a regular newsletter. When the first email provider ran out of credit, mail moved to a backup automatically.
One-tap sign-in with Google and Apple, plus email magic links, working the same on the website and the iPhone app. It handles the cases most apps get wrong, like Apple users who hide or never share their email.
The database and backend behind the whole product: dozens of tested changes, 20+ cloud functions, private storage for children's photos, real-time live sessions, and a daily report that tells the owner how many people actually used the product.
A fast, search-friendly website with dozens of pages: guides, a tactics library, feature pages and pages written for AI assistants. We also moved the whole site to a new domain, done by the book so rankings carry over.
Paid plans with a free tier, a 7-day trial, team seats, Apple Pay and Google Pay, an affiliate programme with an in-app wallet, and a legal withdrawal flow. Live on 2 October 2026.
An AI sourcing and profit engine that scans marketplaces, filters undervalued inventory, and surfaces profitable cars before competitors get there.
An async document-intelligence pipeline that reads, classifies, and extracts data from incoming legal mail for an EU261 flight-compensation firm, then writes structured results back to the CRM — with a safe manual-review fallback for anything uncertain.
A conversational travel-planning agent on Telegram and WhatsApp that turns a natural chat into a polished itinerary package.
An AI quotation system that reads project specs, matches equipment from supplier catalogs, and produces review-ready quotes in minutes.
One AI brain across WhatsApp, Telegram, email, and web chat, synced with Salesforce so conversations keep their context everywhere.
A document-intelligence engine that extracts clauses, calculates NPV, and flags risk from commercial leases in under a minute.
A visual configuration platform that lets clients preview custom suits before production, replacing uncertainty with confidence.
An AI-driven operations stack handling support, email marketing, social publishing, receipts, and SEO updates for a growing wellness brand.
An in-house quantitative engine that builds a full probability distribution over a match, prices every derived market from that one coherent model, anchors to margin-free market consensus, and surfaces only positive expected-value selections, validated by calibration and closing-line value rather than short-term results.