A content engine where every frame is generated from code instead of edited by hand, tuned by a retention analysis of the channel's own published data, and now measured at over 5 million plays across Facebook, Instagram, TikTok and YouTube.
5M+ plays, 35K+ followers
The format change lifted median reach per short 5.4x, from 978 plays to 5,330. The best single short has passed 2 million plays, the catalogue has crossed 5 million, and the channel grew past 35,000 followers across every platform. Because every frame is drawn in code, not one upload has ever been claimed or taken down.
A football channel was posting reaction and hot-take clips across Facebook, Instagram and TikTok, and the results were flat: a median of 978 plays per post and a median of zero shares. Every video was cut by hand, so runtime and pacing changed from one upload to the next, and nobody could explain why one clip reached 200,000 people while the next reached 3,000. Using broadcast footage was also a permanent copyright risk on every single upload.
We built a content engine rather than a content calendar. Every frame is rendered from a versioned code composition, so a short is a program, not a timeline, and no broadcast footage is ever touched. Then we closed the loop: a pull from the Meta Graph API snapshots plays, watch time, shares and the full second-by-second retention curve for every published short, and an analysis pipeline turns 80 settled videos into build rules. Those rules changed the format. Watch-through rate became a hard pre-publish gate, the first numbered step now lands on screen before second 3.5, the trailing summary beat was cut at source, and the topic mix moved from individual techniques to whole-team systems. The catalogue was then published as a crawlable library site, so the same diagrams also work as search and email assets instead of disappearing into a feed.
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