Social growth case study

Motion Graphics Content Engine
30M+ views in 3 months

A video system where every frame is made by code, not edited by hand. It turned a football channel with flat results into 30M+ views in the last three months and 80K+ followers across Facebook, Instagram, TikTok and YouTube, all from organic content.

Media & Social Growth Motion GraphicsSocial GrowthVideo Analytics
30M+
Views
in the last 3 months
80K+
Followers
across every platform
2M+
Best single short
one video, one render
5x+
Reach per video
after the format change
Published on FacebookInstagramTikTokYouTube
Industry
Media & Social Growth
Timeline
Ongoing since summer 2026; well over a hundred shorts published
Outcome
30M+ views in 3 months
Result snapshot

30M+ views in 3 months

The channel reached 30M+ views in the last three months and 80K+ followers across every platform, all from organic content. After the format change, a typical video reached more than five times as many people. The best single short passed 2 million plays. Because every frame is drawn by code, no upload has ever had a copyright claim.

30M+ organic views in the last three months
80K+ followers across Facebook, Instagram, TikTok and YouTube
A typical video now reaches more than five times as many people
Zero copyright claims, because nothing is borrowed
/ The challenge

Where the bottleneck actually was

The channel was posting reaction clips and hot takes. Most posts got under a thousand plays and no shares at all. Every video was cut by hand, so length and pace changed every time, and nobody could explain why one clip reached hundreds of thousands of people and the next reached a few thousand. Using TV footage also meant a copyright strike was possible on every upload.

Reaction posts got a median of zero shares, so nothing built on itself.
Hand editing made length and pacing different every time.
There was no way to know why one video worked and another did not.
TV footage meant a copyright risk on every single upload.
/ What we built

A system built around the real workflow

We stopped editing videos and started building them. Each short is a small program that draws every frame: the pitch, the players, the arrows, the captions. Nothing is filmed or borrowed. Then we closed the loop: after each post, we pull its plays, watch time, shares and second-by-second retention from Facebook and Instagram, and turn what we learn into rules for the next video. The first point now lands within three and a half seconds, there is no slow ending, and topics moved from single tricks to whole-team systems.

Module 01
Videos made from code: every frame drawn by a program, zero TV footage
Module 02
An automatic pull of plays, watch time, shares and retention for every post
Module 03
A retention analysis that shows the exact second people stop watching
Module 04
Format rules fed back into the next video: hook before 3.5 seconds, no dead ending
Module 05
A quality check on watch-through rate before anything is published
Module 06
The same diagrams republished as web pages, so videos also bring in search traffic and email sign-ups
/ For your business

How your business could use this

1

Brands that need to post every day

Once your format is built as code, a new video is new content dropped into the template, not a new edit. You post more, at the same quality, for less.

2

Businesses explaining a product

Motion graphics explain a process, a feature or a result far better than a talking head, and they never need a film crew.

3

Anyone guessing what works

We connect your account data so every video teaches the next one. You stop guessing and start following the numbers.

/ Questions

Common questions

Do I need to film anything? +

No. Every frame is drawn by code, so there is nothing to film and no footage to license.

How does the system learn what works? +

After each post it pulls the plays, shares and second-by-second retention from the platform, and we turn the patterns into rules the next video follows.

Build profile
Stack
RemotionReactMeta Graph APIPython analysisAstroSupabase
Proof source
Total Football Studio, built and run by Naurra
Our own channel, grown with code-made videos and real retention data
Related pages
Next step

Want this outcome in your business?

We scope custom AI systems around the workflow that is already costing you time, margin, or speed.

Book a free consultation
/ Part of one product

One of eight systems behind Total Football Studio

We built and run Total Football Studio ourselves: 30M+ views in the last 3 months and 80K+ followers, all from organic content, and hundreds of users in a couple of weeks. This page is one part of it. Here are the others.

See the whole build
/ More case studies